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VOLUME 3, ISSUE 2
August 2023
ABSTRACT
The research, “Press Framing and Coverage of President Muhammadu Buhari’s 2019 Election Campaign Rhetoric”, set out to examine the way and manner in which The Guardian, Daily Trust, Daily Sun and The Nation newspapers framed the 2019 President Muhammadu Buhari campaign rhetoric. Systemic functional grammar theory and agenda setting theories guide the study. The study uses content analysis as the research methodology. The period of study covers from November 18, 2018 to January 31, 2019. The total population of the study is 296 of the selected newspaper editions. Further, the study adopts multistage sampling, beginning with purposive sampling technique to select Daily Sun, The Nation, The Guardian and Daily Trust newspapers and thereafter uses the systematic random sampling technique to get a sample size of 64. The content categories studied include straight news, feature, editorial, pictures, comments, opinions, cartoon among others, while units of analysis are headlines and article topics. Findings reveal that the newspapers use different patterns of framing, such as positive, negative and neutral, economic, poverty reduction, corruption among other frames. The study concludes that newspapers framed issues such as campaign responsibly as this will give members of the electorate clear picture of issues in their domain. The study, therefore, recommends that framing of electoral promises by politicians should be subjected to adequate investigations and interpretations in the reportage by newspaper establishments.
Keywords: Framing, newspaper agenda setting, rhetoric, election, politics
Kuwi Hoi New
Southern University College, Malaysia
Shi Xuan Liow
Southern University College, Malaysia
ABSTRACT
The rapid growth of social media in the era of globalization has provided users with easy access to a vast amount of information. However, this convenience has also given rise to a concerning increase in intellectual property infringement, encompassing activities such as illegal downloading and unauthorized alterations. This study aims to investigate the knowledge of intellectual property rights (IPR) among social media users and to assess their understanding of this important matter. Through the utilization of a quantitative online survey, data was collected from 333 Malaysian voluntary social media users, and four hypotheses were tested. The findings confirm a positive correlation between users' IPR knowledge and the occurrence of infringement (r (331) = 0.136, p = 0.013), supporting hypothesis H1. However, no significant differences in infringement occurrences were found based on users' education levels (F (5, 327) = 0.827, p = 0.531), refuting hypothesis H2. Similarly, no significant gender disparities in infringement occurrences were observed (F (1, 331) = 0.266, p = 0.606), failing to support hypothesis H3. Additionally, no significant differences were identified in infringement occurrences across age groups of social media users (F (3, 329) = 0.939, p = 0.422), contradicting hypothesis H4. As a more appropriate solution to address intellectual property infringement by social media users, legal monitoring is recommended. In conclusion, this study underscores the pressing need for effective measures to safeguard intellectual property rights in the digital age, providing valuable insights into the contributing factors of intellectual property infringement on social media platforms.
Keywords: Age, Gender, Intellectual Property Infringement, Social Media, User Behavior
Haekal Adha Al Giffari
International Islamic University Malaysia, Malaysia
Nafisa Mayukh*
International Islamic University Malaysia, Malaysia
nafisa.mayukh@live.iium.edu.my
Nur Amanina Mat Najib
International Islamic University Malaysia, Malaysia
Xiao Chun Ma
International Islamic University Malaysia, Malaysia
Norbaiduri Ruslan
International Islamic University Malaysia, Malaysia
*Corresponding author
ABSTRACT
The emergence of ChatGPT has raised debates, especially in the field of academia. Its sophisticated feature assists students in improving academic performance as well as raising ethical concerns about its use. Yet, the awareness of ChatGPT in the academic field remains limited. This exploratory study aimed to examine the relationship between Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Subjective Norms (SN), Ethical Concerns (EC), and Actual Use (AU) of ChatGPT for educational purposes among university students. Technology Acceptance Model (TAM) was used in applying this study. A quantitative cross-sectional design employing a random sampling method of clustering was conducted with 156 students as the targeted sample. The findings revealed a positive and significant association between the variables, indicating that students' perception of ChatGPT's usefulness, ease of use, and the influence of others' views are related to their actual usage of the system. Interestingly, EC did not show a significant relationship with AU, suggesting that ethical concerns have a limited influence on students' decisions to use ChatGPT in an educational context. Furthermore, subjective norms and perceived ease of use emerged as the primary predictors of AU, highlighting the importance of others' opinions and the system's ease of use in influencing students' adoption. However, this research has certain limitations, including a restricted number of variables examined without considering mediating factors. Future studies can be dedicated to exploring additional variables such as provided facilities or intention to use, incorporating mediating variables, and including a more diverse sample to enhance understanding of the factors influencing the use of ChatGPT for educational purposes.
Keywords: ChatGPT, TAM, university students, education
Patrick Udende*
University of Ilorin, Nigeria
Lambe Kayode Mustapha
University of Ilorin, Nigeria
Kaior Samuel Akpede
Nasarawa State University, Nigeria
Mohammed Rasaq Adisa
University of Ilorin, Nigeria
Saudat S. Abdulbaqi
University of Ilorin, Nigeria
*Corresponding author
ABSTRACT
Given the poor culture of environmental cleanliness among students and staff at the University of Ilorin, Nigeria, the authors led Public Relations undergraduates to embark on an advocacy (Clean it Up!) which was an annual campaign. The objective was to enlighten the University community on the need to ensure environmental cleanliness specifically on waste disposal in line with the seventh Millennium Development Goal with a view to effecting attitudinal and behavioural change of staff and students. Target population was all students and staff of Faculty of Communication and Information Sciences where the public relations students were domiciled. Public relations strategies adopted were radio, social media, printed T-shirts and hand bills and actual cleaning of the faculty. The campaign which involved the entire public relations students at the Department of Mass Communication was mounted on Frank Jefkin’s 6-point public relations process. The one-day campaign lasted between 9:30 am and 3:00pm. After the campaign, six staff and nineteen students, at which saturation was attained, were purposively selected and physically interviewed. Findings show that littering appears to be part of life among some staff and students, and that the campaign creates significant impact on waste disposal culture of staff and students as responses from some informants indicate desire to desist from littering; after the campaign, staff and students show commitment to ensure general environmental cleanliness. Findings further show that not too long after the campaign, some staff and students relapsed to their old habits of littering. The study concludes that advocacy campaigns that hallmark public relations are indispensable activity that impacts on all sectors of human existence. The study recommends among other things, the need for facilitators of the campaign to ensure its continuity; and that subsequent campaigns should be re-strategized by prioritizing negative effect as well as evolving punitive and reward strategies for maximum impact.
Keywords: Campaigns, environmental cleanliness, pick it right, millennium development goals, public relations
Nur Ain Razali
Universiti Teknologi MARA, Malaysia
Wardatul Hayat Adnan*
Universiti Teknologi MARA, Malaysia
*Corresponding author
ABSTRACT
TikTok is becoming increasingly popular in Malaysia. TikTok users in Malaysia have increased dramatically over time, particularly between 2017 and 2022, when a large number of new users joined. TikTok, one of the most popular social media sites, provides users with a wealth of entertainment and excitement. The use of TikTok has been shown to influence young people to embrace new lifestyles. TikTok has both positive and negative effects on pupils' academic achievement. However, it has a detrimental impact on Malaysian young adults' daily routines because TikTok usage makes it difficult to focus on young adults’ academic performance. Due to this issue, the study aims to explore and analyse the acceptance and use of TikTok and its effects on academic performance among young adults in Selangor. A quantitative method was employed by distributing online questionnaires to 385 youth aged 18-26 years old in Selangor, Malaysia. Studies found that there are moderate acceptance and use of TikTok among young adults contributed to (1) Acculturation, (2) Ease of Use, (3) Usefulness, and (4) Social Influence. There is also a significant impact on young adults’ academic performance. In Malaysia, people believe that utilising TikTok has positive consequences and that failing to control one's time is a big contributor to the effects of bad academic performance. As long as users understand how to balance time and study, it will not have an effect on their academic achievement.
Keywords: TikTok, Acceptance, Academic Performance, Young Adults, Malaysia