Call for Book Chapters

Part 1: Introduction to Health Communication provides an overview of the field, highlighting the importance of effective communication in health contexts and the foundational principles that guide the dissemination of health information.

 

Part 2: Health Communication Theory and Model delves into the theoretical underpinnings of health communication. It examines key theories and models, such as the health belief model, social cognitive theory, and the theory of planned behavior, that inform the development of effective health communication strategies.

 

Part 3: Health Communication and Technology Advancement addresses the impact of technological advancements on health communication. It covers topics such as telemedicine, mobile health applications, and the use of social media platforms to disseminate health information and engage with audiences in innovative ways.

 

Part 4: Health Communication & Social Behavior Change focuses on the role of health communication in influencing social behaviors. It explores strategies for designing messages that promote the healthy process of behavior change and the evaluation of communication campaigns aimed at improving public health outcomes.

 

Part 5: Health Communication in the Cultural Perspective examines the influence of cultural factors on health communication. It discusses the importance of cultural competence, the challenges of communicating health messages across different cultural contexts, and strategies for addressing health disparities through culturally tailored communication.

 

Part 6: Perspective and Future Direction of Health Communication Research in Malaysia provides a localized perspective on health communication. It reviews current research trends, challenges, and opportunities in Malaysia and offers insights into the future direction of the field in this region.